Hello. I’m a designer and researcher crafting engaging digital experiences with a focus on users and results.
From conducting in-depth user research to developing high-fidelity prototypes or design systems in Figma, I design accessible, user-friendly, and delightful solutions that meet user needs and business objectives.
View my portfolioMore about me
For over a decade, I’ve been immersed in design, with a focus on user research and prototyping. I’ve worn many hats, from leading A/B testing to developing complex design systems in Figma. Most days, you’ll find me refining user flows or finding that sweet spot between business goals and user needs.
I’m passionate about solving problems with empathy and simplicity. I’ve worked across various sectors, including travel, and have a solid foundation in CRO and product optimisation. Whether it's diving into analytics or chatting with users, my goal is always the same: create experiences that feel seamless and meaningful.
I also love tinkering with new tech and am no stranger to code. If you want to geek out over the latest in AI or game dev, you’ve met the right person.
Check out my portfolio for case studies on past projects or view my blog for insights about UX, workflows, and other thoughts.